Digital Marketing / Online / Online Marketing are some of the most used terms of the industry today. However, it is sadly just a bunch of jargon for most of people who hear it and employ it to convey their mind. What exactly is digital marketing and what part of it is essential for today’s business personality? We’re here to break it down in which you in the simplest words possible.
Online Marketing is solely marketing of your items onto digital platforms so as maintain onto your loyal consumers as well as increase your reach to new potential target audience immediately.
That is this method. That is what Online marketing must be. There are some further questions demand attention to solve your confusion; such as:
Is digital marketing the same as social media online marketing?
The answer is yes. Digital / Internet marketing is often a wider concept compared with what social media marketing in the sense that, all promoting platforms are available digitally i.e. via the internet. However, there are other platforms that fit in digital marketing rather than social media marketing.
What are the concepts and platforms of digital advertising campaigns and marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online affiliate marketing. This concept is called “Search Engine Marketing” or Search engine optimization.
Search Engine Marketing is marketing of the product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for companies that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Small business seo. Search Engine Optimization is a technique of developing your website’s content in a way that allows the search engine’s algorithm to crawl and try out your website efficiently. It’s a way to get higher rankings previously search results along the search engine; helping us to have a better hand at SEM.
SEO is a principal necessity of any and every webmaster as it can help stand out on the list of sea of websites we see in these modern times.
Social Media Marketing is a concept that comprises of campaigns designed to sell your product or service on social platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it to be able to products that possess a B2C segment.
There is a straightforward concept called Re-marketing in Internet marketing which enables us to reach in order to the potential consumer base multiple cycles. It can be seen as following on from the consumer on various platforms, websites and showing your personalized ad copy within so as preserve reminding them about their visit to your website.
This also enables us to maintain another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds for example.
However, for a big digital / Marketing and advertising experience, a campaign needs to be developed using all of the above mentioned tools.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771